Friendship Flames
Services
Brand Identity
Logo Design
Location
Eindhoven, Netherlands
Challenges
Creating a logo and brand identity that encapsulates the deep, personal bond between the founders was our primary challenge. We needed to ensure that their story of friendship was not only told but felt through the design.
Despite being founded by two men, the target audience for Friendship Flames was elegant women. We had to design a brand that would resonate with this demographic while maintaining the authenticity of the founders’ story.
We faced the challenge of combining the recognition of the value of friendship, the quality of the scents, and the elegance of the design. It was crucial to create a cohesive brand that balanced all these aspects harmoniously.
A Touch of Personalization; Every design element was meticulously crafted to reflect the personal journey of the two founders. From the color palette inspired by their favorite moments together to the dual flame logo symbolizing their enduring friendship, every detail was thoughtfully considered.
Response
We began with thorough discovery sessions and providing questionnaire, to understand the intricate details of founder's friendship and the values they wanted their brand to represent. This helped us gather all the necessary insights to begin our creative process.
Through multiple iterations, we crafted and refined logo concepts, integrating feedback at each stage. Our goal was to ensure that every element of the design resonated with the founders’ vision and the emotional essence of their brand.
We developed a detailed brandbook to guide all future branding efforts. This included guidelines for logo usage, color schemes, typography, and imagery, ensuring a consistent and cohesive brand presence across all platforms.
What we Delivered
Igniting Memories, Bonds, and Elegance
CAPTIVATING AND MEMORABLE
We delivered a striking logo that perfectly encapsulates the essence of Friendship Flames, featuring two intertwined flames representing the founders' bond.
CONSISTENCY AND CLARITY
A comprehensive brandbook was provided, outlining the usage of the logo, color schemes, typography, and imagery to ensure brand consistency across all media.
READY FOR LAUNCH
High-quality visual assets, including various logo formats and brand imagery, were prepared to support all marketing and promotional efforts from day one.
Project summary
2 Weeks
Brand Indentity
4 Weeks
Logo Creation
Over six weeks, we really got to know the heart of Friendship Flames and the unique bond between the two founders. We took their story and brought it to life through our design. The result is a brand identity that not only tells their story but also sets them up for future success, making sure their brand stays memorable and cherished by their customers.
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